Havertys Furniture’s New Ad Campaign Highlights Customer’s Choice
It seems fitting that shortly after we feature a slew of Havertys Furniture’s commercials, the company goes ahead and starts a new line of commercials with a different line. For those who don’t remember, we last took a look at Haverty’s “Have” commercials that highlighted how their customers have style, savings, culture, whatever it may be. With the first ad in this new campaign, it looks like Havertys is telling you that you have choices.
The advertisement is the first in a line of plans in the partnership between Havertys Furniture and advertising agency Bernstein-Rein. The agency described the ad as shifting the focus away from the furniture and onto the consumers. They wanted to reflect that customers at Havertys have the chance to pick furniture that reflects their creativity, vision and personality.
The first ad in the company’s partnership highlights the emphasis on the customer as it features a woman speeddating. Before she sits down with her first date, she brings over her comfy chair and sits on that. She then tells the man that she got the chair at Havertys Furniture and that it matches her couch perfectly. In this way, it really centers around the woman, using the chair as a piece and not the focal point. This helps make the ad grab you more, and makes it a lot more interesting than most furniture store advertisements.
We’ve included the ad below as it was available on YouTube from Haverty’s channel. Reflecting the success of the ad, it actually had comments from viewers that stumbled upon the ad. While this might not sound like much, it’s rare to find a furniture store commercial that has people talking about it. This one was clever, funny, and something that will actually make you watch it while it’s on television, unlike more standard commercials.
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Overall, it seems like a good partnership so far. Havertys Furniture has put together a commercial that makes them look classy, and gets viewers watching. As such, it seems like a good partnership so far, we’ll have to see what Bernstein-Rein comes up with next. What do you guys think? Is it something you like?