A Win for Boston Bruins Means a Win, and Free Furniture, for Jordan’s Furniture Customers
Jordan’s Furniture in Massachussetts has become known for their ties with the state and furniture promotions. They offer their customers free furniture within a purchase period if certain feats can be accomplished by Massachussetts sports teams. This year, Jordan’s Furniture Outlet is promising money back rebates to every customer who buys furniture by October 30th if the Boston Bruins win the Stanley Cup.
These types of promotions are surprisingly commonplace at Jordan’s Furniture. In 2007, they promised free furniture if the Boston Red Sox won the world series, and when they did, gave away over $30 million worth of furniture. They’ve continued with promotions since then, adding a target on the fence in the Boston Red Sox stadium that promised free furniture if it was hit.
The odds for this year’s giveaway are surprisingly good for potential customers. The Boston Bruins won the Stanley Cup in 2011, and have most of their team returning again this year. While back-to-back victories aren’t that common, the team certainly has the talent assembled to take the Cup again and win their fans free furniture.
Overall, it’s a clever idea that helps bring the state together. Jordan’s Furniture is a strong icon of the state, and their proud support of the sports teams in the area is unique. Now as a customer, you’ll likely be watching the Bruins closely as you’ve got money on the line.
What do our visitors think? Is this a good promotion that should benefit the store? Do you think the Bruins can win the Stanley Cup again? Or do you think their odds are a pie in the sky and you’re better off shopping elsewhere? I guess we’ll find out.